Alec East
livingbrands: Changing behaviour
Since designing behaviour is a hot topic right now, this is one nice example.
The Gartner Hype Cycle | WATBlog.com - Web, Advertising and Technology Blog in India
A hype cycle is a graphic representation of the maturity, adoption and business application of specific technologies. The Gartner Hype Cycle has been around since 1995, and one of their major victories was predicting the burst of the dot com bubble in 1999.
ICANN are one of those behind-the-scenes organisations without whom the internet would cease to function. When they wanted to release some new TLDs (the bit at the end of every domian name like .com, .net .uk etc) they realised they had a problem.
The new TLDs were longer and might confuse both the public and some database systems so I was asked to create 2 short public information films to draw attention to the new names and make sure people get the address correct.
I took the notion of packets and pipes literally to create this little robot postmaster who makes sure all email goes down the right pipe. After all, that’s how the interweb really works. The take-home message was clear: if you address it right, he’ll do the rest.
I was approached to promote the release of Soulwax’s tour DVD “Part of the Weekend never Dies”. Starting out with a redesign of the Soulwax MySpace page and the main Soulwax site to include interactive video and data capture, an opt-in mailing list of fans was built. As the release date approached, promotion was stepped up and bulletins were sent out to the 80,000+ contacts with pre-order details resulting in 20,000 sales in the first two weeks.
The relationship continued with Soulwax with further promotions resulting in sold-out concerts.
Further innovative social campaigns are planned and should be launching in the near future.
Part of Tom Boy Films, Kog Industries represent some of the legends of the viral video genre as well as great comedy directors. I created their logo by mixing the “K” of Kog with the “rewind to start” icon and designed both the Flash site and the mobile compatible video site for them. Try it on your mobile.
One of a number of TVAs for MTV, this one is for their Heartbreak Kid promotional tie-in.
